More than 8,000 British students, a thousand more than last year, will take part in this Sunday's Saloufest - the Costa Dorada's now famous sport and partying event.
"The Saloufest is the best sporting trip for college English and Irish students. This year we will offer more sports than ever and we are organizing the best parties and all the action you would expect for unforgettable trip," said British operator I Love Tour.
According to event organiser, Doreen Straatman, the students' goal is to play some sport, see the country and enjoy Salou's nightlife, and that despite local controversy over the event, figures show that there are no outstanding incidents during their stay.
For his part, Salou's Tourism Councillor, Benet Dam, says "University football, basketball and field hockey teams are coming over to compete against one another. They are young and obviously, many will want to go out in the evening. We tell them to respect the residents, not be cause disturbances and to behave in an acceptable manner."
The city council and many local business owners support the Saloufest, saying it helps to break the seasonal emphasis of local tourism, but locals have begun to protest because they believe that this single event benefits a few isolated hotels, clubs and pubs to the detriment of the residents as a whole, who have to endure the noise the young people make.
The tour operator says it is now working "closely" with local police, tourism authorities and the city council to ensure the safety of the students and the welfare of residents.