Search thinkSPAIN.com for  in 
spain jobs
backprinttell a friend

Spain is biggest wine exporter in the world, but suffers from poor marketing
By:
thinkSPAIN , Wednesday, March 2, 2016

SPAIN is the world's largest exporter of wine, beating France and Italy hands-down – but its takings are still lower than Europe's former top two, figures reveal.

Last year alone, Spain sold almost 2.4 billion litres – or 3.2 billion bottles, based upon the standard 75cc size – abroad, some way ahead of second-largest exporter Italy's two billion litres or just under 2.7 billion bottles.

And Spain far outstrips France, the third-most prolific wine exporting nation on the planet, with sales figures for 2015 of 1.5 billion litres, or two billion bottles.

But Spain's global fame for its temptingly-cheap wine – which has no bearing whatsoever on its quality, with supermarket bottles of little more than €1 being much-lauded by oenologists – has been its downfall in terms of international sales income.

Whilst France earned €8 billion from its foreign wine sales last year, and Italy €5bn, Spain's turnover was dramatically lower.

The price paid for wine from Spain by international buyers comes in at just €1.10 a litre – even though the retail mark-up means wholesalers make a hefty profit – even less than the cheapest brand on sale in high-street supermarkets at home.

This represents a fall of 2.9% on 2014's sale prices, according to the national wine market observatory's boss Rafael del Rey.

The observatory believes the way forward is to highlight the denomination of origin, or D.O., and the grape variety used, on Spanish wine bottles when selling abroad.

Italy does this and amasses considerably more money for a much lower quantity, whilst few consumers abroad could name any Spanish wine brand besides Rioja.

Effectively, the major difference between the biggest global exporter and the more financially-successful runners-up is pure marketing – which is where Spain falls down, Rafael del Rey believes.

Despite its fierce national pride in its own wines, France is, surprisingly, the largest international buyer of wine from Spain.

Last year, French wholesalers purchased 650 million litres, or 867 million bottles.

It is mainly retailed as unbranded 'table wine' labelled as 'produced in the European Union' – or, more rarely, 'produced in Spain', with no reference to its D.O.

This means that the wine peddled as cheap plonk most French consumers would not touch with a bargepole is very likely to be a superior Ribera del Duero, Ribeiro, Valdepeñas, Rueda, La Mancha, Montsant, Priorato, Utiel-Requena, or Rías Baixas, among many other brands which are highly-valued at home and can fetch high prices in restaurants.

Germany and Italy are Spain's second- and third-largest export markets for wine at 420 million litres (560 million bottles) and 270 million litres (360 million bottles) per year.

Spanish wine is a rare sight in the UK, with Rioja being one of the only brands seen and even then, in limited quantity, and occasionally the Valencia-made Castillo de Llíria, one of the cheapest varieties found on British off-licence shelves at around €5 a bottle.

 

 

 
Print Share Article RSS News Feed
print tell a friend stumble it!  delicious  digg it!  facebook   rss feed View feed | Add to my RSS reader rss feed

Latest ThinkSpain News
Ryanair offers €19.99 ‘fly home to vote remain’ tickets for Brits in the EU
Travel/Tourism - (26/5/2016)
Biggest 'Bitcoin' fraud in Europe busted: Pirate TV channels sold and the virtual coins laundered
Technology/Science - (26/5/2016)
Activist hijacks PP candidate presentation shouting, “You're the mafia”
Politics & People - (25/5/2016)
 
Latest Food & Drink articles
MasterChef contestants cook recipes from 'Don Quijote' 400 years after author's death
Castilla-La Mancha  - (3/5/2016)
Valor chocolates chairman passes away aged 96
Alicante/Cast./Valencia  - (1/5/2016)
Mineral water firm apologises as 3,166 consumers suffer tummy bugs
Catalonia  - (20/4/2016)
 
  back
Follow thinkSPAIN on
Facebook Twitter
 
 
 
 
Spanish news archive Costa Blanca news Costa del Sol news Alicante news Castellon Valencia news Barcelona news Catalonia Costa Brava news Madrid news Tenerife news Canary Islands Malaga news Marbella news Andalucia news Sevilla news Costa Almeria news Murcia news Costa Calida Aragon news Asturias news Balearic news Mallorca Menorca news Ibiza Basque news Bilbao Cantabria news Castilla La Mancha news Castilla Leon news Extremadura news Galicia news La Rioja news Navarra news Spanish Travel Tourism news Spanish Property Spain directory services Spanish A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Jobs in Spain Postcodes Spanish weather Spain History Spanish Culture Flamenco dancers Sevillanas Bullfighting bullfight bull fighting matador bullfighter Spanish Education Spain Schools Facts about Spain Clubs in Spain mortgages Spanish bank Spain banking Spanish banks Spain inheritance Spanish wills Spanish healthcare in Spain Working in Spain work Spanish employment Driving Spain cars Spanish car Spain Tax & Spanish Residency Property in Spain for Sale Spanish property to rent Spain holiday lets Spain news Spanish Properties SpainSave costa blanca 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 costa del sol 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 local news/info Spanish estate agents Off Plan property Spain | costa blanca property sales properties for sale real estate costa blanca villas | costa del sol property sales properties for sale real estate costa del sol villas | costa de la luz property sales properties for sale real estate costa de la luz villas | costa brava property sales properties for sale real estate costa brava villas | costa almeria property sales properties for sale real estate costa almeria villas | costa calida property sales properties for sale real estate costa calida villas | costa valencia property sales properties for sale real estate costa valencia villas | costa azahar property sales properties for sale real estate costa azahar villas | costa dorada property sales properties for sale real estate costa dorada villas | costa garraf property sales properties for sale real estate costa garraf villas | costa maresme property sales properties for sale real estate costa maresme villas | costa vasca property sales properties for sale real estate costa vasca villas | costa verde property sales properties for sale real estate costa verde villas | costa da morte property sales properties for sale real estate costa da morte villas
 
© 2003-2016 Think Web Content, S.L. - All rights reserved