SPAIN is no longer in the top 10 healthiest countries in the world, having plunged to number 23 from seventh place in the last year, according to the science and medical magazine . Out of 188 countries, Spain used to be...
My kingdom for a pair of shoes!
Spain leaves its footprints on the world’s catwalks
SHOES designed in Spain, particularly women’s footwear, strut their stuff in the most prestigious fashion shows on the planet, from Milan to New York.
In fact, in the popular TV show 'Sex and the City', the central character, Carrie Bradshaw, sharply warned a thief not to make off with her Manolos. Owning a pair of shoes by this prestigious designer from the Canary Islands is nothing to be sniffed at. Shoes are highly addictive.
Throughout Spain you can find brands and designs of shoes that appear in Vogue, Marie Claire and Cosmopolitan. Fashion magazines and trend-setters choose Spanish shoes for their quality and design, which always perfectly complement the clothes in fashion at the time.
Spain is particularly well-known for the excellent materials it uses in its shoe-making, competing directly with Italy, generating prestige and pushing designers to make an even greater effort every year in a highly-competitive market which has numerous difficulties in terms of business migration.
Yet although some major brands move their factories to countries where the wage bill is lower, the actual design and management continues to take place in Spain since a good pair of shoes is not something that can be whipped up in a couple of days, and experience is indispensable when competing at the top end of the fashion industry.
The towns of Elda, Elche, Villena and Alcoi in the province of Alicante are internationally renowned as the centre of the shoe-production industry in Spain. These four municipalities are the birthplace of numerous international brands famous throughout the world of footwear, exporting boots, shoes and trainers of every type – from kids’ shoes to boots for drag queens.
You’ll even find some of the top makes of sports shoes in Elche, like Puma and Kelme – their Spanish factories produce the football boots that many top players wear on the pitch.
In Elche, you’ll also find Panamá Jack, an internationally-famous brand that is known for its intrepid explorer image and which sponsors many cultural programmes and expeditions such as the Ruta Quetzal. This make specialises in hard-wearing, highly resistant walking boots that can take the strain of long hikes and challenging terrains.
Elda is the main exporter of top-of-the-range women’s footwear. Shoes made in this area set the trend for many other accessories on the market, such as handbags and belts. If brands like Pedro García or Magrit produce a line of shoes with square heels, for example, the rest of the market follows suit and creates their own wares around this design – not just shoes, but other fashion items.
The city of Elda has been churning out quality footwear for centuries, which is why it has a museum that displays tools and models of shoes from numerous past seasons.
This awe-inspiring collection includes shoes donated by famous people from all over the world – among the most valuable exhibition pieces are footwear used by Pope John Paul II and the flamenco dancer Joaquín Cortés.
Shoe-makers who work in Elche have produced footwear for some of the greatest celebrities of our time – Queen Sofía of Spain wears Elche-branded shoes, as do models like Esther Cañadas, and the TV presenter Anne Igartiburu.
Heading inland, Villena is the cradle of children’s footwear. The brand Petit Shoes creates and studies modern designs, always bearing in mind the delicate process of development and growth of little feet.
Villena is also the home of Boreal. This make produces, almost exclusively, mountainwalking shoes, its speciality being its ‘cats’ feet’ trainers that are used by mountaineers seeking maximum grip on the rocks. Boreal boots are sold worldwide and countries like Australia and New Zealand are some of its bigge
More Health/Beauty/Fashion content
NATIONAL supermarket chain Mercadona has admitted its own-branded €5 face cream is exactly the same as another which retails in perfumeries at €60 – except the scent. The anti-wrinkle Sisbela cream, a brand sold...
The latest study into drug (including alcohol) dependency in Spain has shown that the number of women seeking help for addiction surpassed the number of men in 2016. The study, carried out by UNAD (Union of Drug...
SPAIN'S Consumer and Nutrition Agency (AECOSAN) has warned the country's 17 self-governed regions to be on the alert for flip-flops being sold in Primark stores which have been recalled in the UK. The British...