PRICE wars have kicked off between petrol stations in Spain ahead of the summer, when the cost of fuel normally rises in light of increased traffic on the country's roads.
Service stations throughout Spain have begun to cut their prices in a bid to keep customers, given that they have lost 6% of their market since the start of the financial crisis.
With drivers keeping their eyes open for petrol stations offering the lowest costs, even a few cents will count and suppliers have started a crusade to reduce theirs as much as possible to attract the most trade.
Many of them have launched, or are actively promoting existing loyalty points cards, and offering free gifts and discounts with purchases.
From mid-June to early September, traffic on Spain's roads tends to be at its highest, especially at the beginning and end of summer as entire families travel across the country to coast and country locations for their annual breaks.
