International buyers reshaping Spain’s property map

Overseas interest in Spain’s traditional hotspots remains strong, but tighter stock and rising costs are pushing buyers to look beyond the popular coasts and islands. thinkSPAIN connects agents with both international and domestic buyers searching across the country, from established costas to emerging inland markets.

Beyond the hotspots: emerging areas attracting buyers

Latest notary figures reveal significant year-on-year growth in foreign buyer transactions during H1 2025, with substantial increases of +30.8% in Asturias, +25.9% in Castilla y León, +14.3% in Galicia and +11.7% in Castilla-La Mancha, highlighting how international demand is expanding beyond traditional coasts and islands.

Established hotspots saw modest declines: Canary Islands (-7.7%), Balearic Islands (-6.8%) and Comunidad Valenciana (-3.6%). These regions recorded some of the highest price increases (+9-15% per m²), suggesting rising costs encourage activity in more affordable areas.

thinkSPAIN’s data reveals how users searching for residential properties are behaving online. The following trends highlight standout movers, focusing on provinces with sufficient listing volumes.

Andalucía: inland provinces heating up; more demand chasing less stock, giving agents a greater chance of converting each listing into serious leads.

• Córdoba saw demand grow more than +35% as listings fell -19%, lifting demand per listing by over two thirds.
• Both Granada and Jaén saw enquiries rise while supply tightened, pushing leads per property up by +50% as more buyers competed for fewer listings.

Up north: steady momentum beyond traditional coastal magnets, a reminder for agentsto watch growing northern demand.

• Interest in Asturias rose by +17%, leading to an increase of +28% in demand per listing, mirroring general market trends.
• In Lugo the effect was stronger, with demand per listing rising by a third. And by over +50% in Pontevedra.

East coast: Notary figures show a modest dip in foreign purchases in the Comunidad Valenciana, but thinkSPAIN’s enquiry data suggests our buyer intent remains resilient, with interest rising further north of Alicante.

• Castellón: Demand grew by +24%, while listings dropped -12%, resulting in over +40% more leads per listing.
• In Valencia supply dropped by -36%, lifting demand per listing by +30%.

Inland: Despite low stock, thinkSPAIN has seen the strongest growth in buyer pressure here, giving agents a prime opportunity to generate serious leads from each listing.

• Both León and Palencia recorded sharp increases in demand per listing of +81% and +63% respectively.

The overall trend is clear: buyer demand is expanding beyond the traditional hotspots, and in many provinces, it is outpacing available supply even as the number of advertisers on thinkSPAIN continues to grow. This heightened competition for each listing creates significant opportunities for the agents in these emerging markets.

Contact us to learn more about how thinkSPAIN can help you maximise potential in these areas.

Still hot: how traditional markets are evolving

While buyer interest is widening into new areas, established hotspots remain highly active, especially on thinkSPAIN. In most markets, advertiser numbers are rising, yet stock per agent continues to tighten, allowing each listing to attract a greater share of buyer attention.

The islands: sustained interest, tighter supply

• Mallorca: enquiries declined, but listings fell more sharply by -20%, resulting in an increase of +2% in the lead-per-property ratio.
• Gran Canaria: demand per listing increased by +15% as listings dropped faster than enquiries.

The message for agents is positive: even when headline demand fluctuates, scarcer stock intensifies buyer competition for available properties.

Costa Blanca & Costa del Sol: still the biggest stages for international demand

• Alicante and Málaga remain two of the highest-intent, highest-volume markets on the portal, and account for over 60% of properties listed on thinkSPAIN. With stock still tight and enquiries per listing broadly stable, opportunity for agents remains strong.

Overall, the takeaway is reassuring: Spain’s traditional hotspots remain high-volume lead generators on thinkSPAIN, and in most of them, tighter stock is increasing visibility for each available property. Well-presented listings that feature high-quality photos of every interior and exterior space, paired with detailed descriptions, are more likely to stand out and convert.

In addition, thinkSPAIN offers interesting tools for advertisers to increase their already high visibility further.

Standing out in Spain’s dynamic property market on thinkSPAIN

In 2025, buyers made over 5% more enquiries per listing year-on-year on thinkSPAIN. This upward trend is continuing into 2026, with January already up +8% compared to January 2025. It signals strong, sustained international interest for agents to capitalise on.

With over 2 million buyers each month, and enquiries surging by up to +80% between December and Q1, we put your properties in front of motivated buyers searching across Spain. Listings are automatically translated into 12 languages, while unrivalled property filters, personalised searches and email alerts help keep buyers engaged.

Our branding options help agents stand out with prominent banners in search results, priority placement, and increased visibility to attract both buyers and sellers.