A COMPANY based in León has launched the world's first-ever shampoo for bald people.
Chief executive officer of Carobels, Juan José Cabero – who describes himself as 'bald and proud' – says the shampoo is neither designed to prevent hair loss, nor to help regrowth, but merely to care for the scalp when it does not have hair to protect it.
He said people were surprised to see the new product when it hit the shelves, since 'nobody every thinks about things like that'.
“The scalp needs special care, and this need is heightened when it's exposed,” Cabero says.
Ordinary soap or shower gel does not provide this level of care, he explains, and he invented the shampoo called Doctor Bald, a line from his brand Beardbury's, when he realised there was nothing on the market anywhere to meet the 'cosmetic and dermatological needs' specific to people with no hair.
It is gradually being sold in barbershops in the provinces of León, Valencia and Madrid and across the region of Galicia, and may well hit the shelves in mainstream stores shortly.
Doctor Bald is suitable for those with some hair but not a full head of it, such as those suffering severely receding hairlines through male pattern baldness.
It recently won the Innovation Prize in the Pure Beauty Health Awards, presented during the Beautyworld Middle East 2018 fair in Dubai, United Arab Emirates.
Beardbury's was up against over 300 companies from 29 countries, including giants such as Wilkinson and Nivea.
Carobels has targeted barbershops as a main point of sale, having discovered via its own research that such establishments are undergoing a high-street Renaissance – frequently at the expense of unisex hairdressers'.
In 2017 alone, a total of 426 barbers opened shop in Spain and the number continues to rise.
The 21st-century barbers' in operation offer a much wider range of men's beauty services than their forefathers, now that the stigma of males caring about their appearance is wearing off.
Recent analyses show that it is becoming far more mainstream for men to spend money on cosmetics and treatments, such as moisturising cream and hair products, in the last few years.
Photograph: Bald is no barrier to a smart appearance, as this anonymous man shows
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