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Giant leap for fashion brand Adolfo Domínguez
DESIGNER fashion family Adolfo Domínguez is about to leap into the global trading stratosphere after signing a ground-breaking deal with the élite human capital management giant, Gin Group.
This new partnership comes at the same time as the Ourense (Galicia) label unveils its new logo, which will henceforth replace all others under the brand.
Until now, the plain 'Adolfo Domínguez' label was the most expensive and high-quality, aimed at an older audience, whilst the AD label – mainly found on handbags and accessories – came at a cheaper price, and the most prolific was the U by Adolfo, with a price tag somewhere between the two and a more eclectic, colourful selection suitable for all ages from small children to older adults.
The company also released a pioneering and popular Music Collection line in 2010 in partnership with Spain's record chart radio station, Los 40 Principales, producing pieces designed to reflect those typically worn by pop-rock artists in the top 40.
Now, everything will come under the label of ADOLFODOMÍNGUEZ, as shown above in the sign held by the Domínguez family.
Its deal with Gin Group already allows the Transatlantic empire, made up of 40 companies, to run 20 Adolfo Domínguez stores in México, but from now on it will make the fashion chain a strategic partner to fast-track its growth across Latin America.
According to CEO Adriana Domínguez, Adolfo's daughter, the aim is to consolidate the company's expansion in México at the hands of a 'solid' partner with whom the brand 'has an excellent relationship', but also to 'project this plan to other countries'.
The American market is one of Adolfo Domínguez's most profitable – of its 470 stores worldwide, 142 are in México and another 19 are scattered across the USA, Ecuador, Venezuela, Chile, Guatemala, Perú, Hondurás, Costa Rica, Columbia and even on the Caribbean island of Curaçao.
The next step will be to increase its presence in Colombia.
At the recent shareholders' AGM, the firm announced a 12.1% year-on-year sales growth with a turnover of €114 million, and a consistent annual growth of 4% with a 50% improvement in operational results since it started its brand regeneration two years ago.
The meeting also led to a favourable vote for Adolfo's other daughter Valeria Domínguez's joining the board of directors as a 'sleeping partner' and the re-election of María Teresa Aranzábal as independent director.
As yet, Adolfo Domínguez's presence in the Anglo-Saxon world is limited – it has two stores in Australia, on Oxford Street in Sydney and Collins Street in Melbourne, and one in Miami, Florida, USA on South Miami Avenue, and a gentleman's fashion outlet on Endell Street, Covent Garden in London, UK – but only a few select boutiques in the heart of London sell womenswear.
However, in Spain, the brand is present on the high street in almost every large town or city.
Photograph: Adolfo Domínguez
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