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Post office launches new-look logo
SPAIN'S post office has changed its logo after 19 years with the same insignia.
According to the national mail service, known as Correos, the design has changed 'to reflect modern times' and to reflect 'simplicity and sustainability', whilst being 'more open and agile'.
The main differences are that the name, Correos, has been removed and the logo simplified – the cornet remains the same, but the crown above it is less elaborate.
Social media users have described the new crown as 'a cross, a double-M and a line'.
Graphic designer José María Cruz Novillo was instructed to create a logo which used less ink and vinyl so as to cause less contamination, and comes alongside Correos' move towards 100% recycled paper, cardboard and plastic envelopes, boxes and other packaging.
PR and marketing manager Eva Pavo says that since the State-owned company launched 300 years ago, it has 'experienced the great changes in society' over that time and has 'had to transform itself in order to adapt'.
“With the intense transformation of the firm in the past few years, we needed to modernise our brand, too,” Sra Pavo says.
Despite the invention and spread of the internet, social media, email and smartphones' having more or less wiped out written correspondence, Spain's post office still handles over 160 million deliveries per year.
To a certain extent, the creation of the internet has helped to keep post offices even busier, since the rapid increase in online shopping means parcel deliveries are also on the rise.
In fact, Spain's post office has even gone international for the first time ever, with the launch of Correos Express Portugal.
Cruz Novillo, as the new logo designer, has been granted the status of 'Honorary Postman', and is only the seventh in Correos' history to gain it.
The photograph shows the old Correos logo (left) next to the new one (right).
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