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Just two in 10 Spaniards check out from social media on holiday
By thinkSPAIN Team Tue, Sep 10, 2019
ONLY two in 10 Spaniards take a complete break from social media when they are on holiday, according to a recent study – in fact, many of the remaining eight in 10 are even more active on Facebook, Twitter and Instagram, as they post photographs, videos and status updates about what they do and see when they are away from home.
Market research firm Musement said 83.8% of Spaniards 'checked in' with their friends or followers – some just to see what everyone else was up to, but 35% of the total to share holiday snaps whilst they were on trips, or even just on the beach.
Most of those who used social media on holiday only did so sporadically, Musement reveals, rather than being glued to their phones, tablets or laptops all day.
But nearly 28% did so every day, almost 16% did so two or three times daily and 5.2% went on their social media sites and uploaded links, texts or pictures more than four times a day.
For most of those who continue to use their Facebook, Instagram and Twitter sites on holiday, it is a way to stay connected with those back home and let them enjoy their sights and experiences vicariously – and the bonus is that it acts as a crucial security device, since friends and family know holidaymakers are safe if they remain present online and can track their location.
On the flip side, however, joint research between the University of East Anglia in Norwich and Greenwich University in London (UK) and the Technological University of Auckland (New Zealand) tracked the psychological effects of going completely 'cold turkey' on social media during holidays, and discovered that many actually felt liberated.
Anxiety levels, frustration and withdrawal symptoms were high at first, but travellers then went through stages of acceptance, enjoyment and finally a feeling of freedom, ending up relaxing far more than other trippers who were glued to social media, and also interacting more with their fellow tourists or travel companions.
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