'BLACK Friday' comes just once a year, but if you want to buy authentically-national goods for discounted prices, 'Spanish Friday' is your chance.
A brand-new concept, the one-day-only sales across the country is set to be held exactly two weeks after 'Black Friday' every year, and features products exclusively made in Spain.
Spain's home-grown answer to ‘Black Friday’ - the first edition had over 500 participating retailers (photos from Spanishfriday.com)
The likely range is endless, and could involve fresh, local food produce, books by Spanish authors, arts and crafts on stalls, or even fashion, shoes and cosmetics by world-famous brands that just happen to be from Spain.
Although the focus is on 'local' and 'sustainable', any retailers can take part in 'Spanish Friday' and use the logo to advertise the fact – which includes a hashtag – provided what they sell has been made nationally.
As well as reduced prices, participating shops will be advertising #SpanishFriday on their usual channels, such as their own websites or social media profiles, or even just in the windows of their fixed premises.
Chief executive of the firm ES Fascinante – one of the key companies behind the campaign creation – Valentina Suárez-Zuloaga, says the main aim is to promote Spain's wares in general, but also to raise the profile of small local retailers.
It is likely 'Spanish Friday' will extend to international online platforms, too, since Amazon Spain is heavily focused on providing global sales channels to local businesses which would otherwise not have the resources to extend their customer base beyond their immediate geographical area.
It is estimated that over 2,000 small, family-run traders in Barcelona alone use Amazon as a business outlet.
'Spanish Friday' has a strong support base, with the central government's ministry of agriculture, the ICEX institute and the Chamber of Commerce involved in its organisation.
The first of these nationwide sales campaigns took place on December 9, with over 500 retailers joining in, and is expected to grow considerably before next year's 'Spanish Friday'.
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