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BUDGET clothing store Primark has announced plans to open another branch in Madrid next month – the chain's 61st retail outlet in Spain.
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Samuel García's Heetee Mayfair took the World of Moving Kids Prize for 'most innovative design of the year' at the Kind+Jugend Fair in Köln (Cologne) this month, and the firm supporting him in his venture, Heetee Baby Company, intends to roll out the model in stores during the first quarter of 2018.
The Mayfair model is the first-ever pushchair-cum-pram to provide facilities for everyday modern technology – facilities which are fuelled just by walking the baby.
Pushing the pram along generates energy which charges its battery, creating enough electricity to heat a milk bottle and charge a mobile phone using the built-in USB port – and from a completely 'green' source.
A support for a tablet or very small laptop is also included.
The chassis is a cutting-edge new design which provides a neutral centre of gravity, more comfortable and healthier for a baby's or toddler's pliable, ever-developing bones and muscles, and allowing it to be moved easily and accurately using just one hand.
Additionally, the chassis prevents the pushchair from ever tipping over – it is 60% more stable than international safety standards require, meaning the space for shopping bags and nappy bags below will never unbalance it even when full.
Fruit of García's long spell living in London, another useful and pioneering feature was added during the design process: a seat which can be warmed up by a switch to stop the baby or toddler getting cold.
García said he created this after watching numerous parents pushing their tots around in conventional prams and pushchairs in extreme winter temperatures and the babies getting cold even if they were wrapped up in several layers.
In theory, this technology could be developed later to add to the handles, keeping parents' hands warm when they push the pram.
BUDGET clothing store Primark has announced plans to open another branch in Madrid next month – the chain's 61st retail outlet in Spain.
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