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Adapted for mobile phones as well as computers, laptops and tablets, the web allows customers to do their grocery shopping online and get the goods the same day.
Until now, only certain gourmet products, clothing, electronics and books could be delivered on the day of ordering, with an 'express' courier service for a fee which guaranteed the order would be received within two hours.
Customers can choose the day and time slot they prefer with each order, or use the new 'Click&Car' feature.
This lets them collect their shopping from two hours after ordering via a drive-through system which does not even involve having to park and get out.
The new services are aimed at competing with national and global online retail giants such as Amazon, Carrefour and Glovo.
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