MASKS on sale in Lidl supermarkets created by popular, colourful Spanish designer Ágatha Ruiz de la Prada sold out in under a day in every single branch in the country, the German-run chain reports.
Madrid-based Ágatha, whose psychedelic, often-clashing and frequently crazy patterns and colours are instantly recognisable and adored by fashion fans of all ages, launched three designs – pale- and cerise-pink hearts on a white background, white hearts on a blue background, and multi-coloured polka-dots on white – which came in packs of two each, costing just €3.99.
Of the purchase price, €1 for each pack went to the international charity Save The Children.
Ágatha created half a million masks – or a quarter of a million packs – distributed to Lidl's 600-plus branches in Spain, which went live on Thursday.
And by Friday morning, they had all gone.
As well as the designer experiencing record sales, Save The Children scooped up €250,000 in one day for their current, vital project: Helping out the most vulnerable families, in particular those worst-affected by the Covid-19 pandemic, by enabling children to continue their schooling online through provisions of equipment, and transferring money to these households for food.
Lidl has announced that it is now working against the clock with Ágatha Ruiz de la Prada in order to be able to offer them for sale again to everyone who wanted one but missed the boat.
Made entirely in the European Union by a Spanish textile firm, the masks, which are reusable, comply with the European directive 0065/2020 in terms of protection against contagion, with efficient bacterial filters, manufactured with fabrics that have the approval of the ministry of industry, trade and tourism, and are completely washable.
They are made up of a sole layer of fabric, of 80% polyester and 20% polyamide at a ratio of 126 grams per square metre.
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